The mundane feeling of building the business can get to a Director of
Marketing when there is a huge slump in sales. From time to time, I
have to remind myself why I chose this particular position to begin
with. Today was one of those days.
I have worked hard
on my relationships in the community, both professional and with local
neighborhoods. My attention to detail with trends for the month have
brought a sense of defeat. So, I gathered my will to put one foot in
front of the other and kept my commitment to a marketing/networking
luncheon today.
For several months, I have closed
myself off to the possibility of allowing anyone within two feet of my
personal space. This is a change for me since I grew up being an
expressive, demonstrative, and hug-gable kind of person. So, I walked
into the meeting room, which was about the size of a hotel lobby. There
were about forty people gathered and I know almost everyone of them.
In fact, I have been in the area for nearly 20 years and these folks
know my name pretty well.
It was no surprise that I was
greeted with smiles and hellos. What caught me off guard was the fact
that I opened my arms to receive hugs. At first a person or two came up
and said my name pretty loud and hugged me with a pat on the back and
back-a-way kind of hug. Then every person standing around began to hug
me. The hugs began to feel like bear hugs. I realized as I opened
myself up more and became more vulnerable to the hugs, the better the
hugs became.
By the time the meeting started, I was
walking on the clouds. My sense of failure had turned to achievement
and success. It caught me by surprise to the point when it was my turn
to speak, I dared take a detour and stepped out of the "marketing/sales
pitch zone". I talked about how incredible it felt to be received with
open arms, smiles, and having my name called out with such enthusiasm. I
talked about how we can all make a difference in every life if we
hugged more. Each of us are here to serve in healthcare. If we could
just be vulnerable to open up and share the Love and a simple but
powerful hug, it would be so well received.
The
atmosphere of the room changed. Everyone clapped. Some were giggling
at me. Others smiling big and asking for more hugs. One guy who came
in late asked if he could have a hug since he didn't get to one. So, I
hugged him. This kind of energy is contagious. It is so needed. It is
healthy. It is a happy kind of place to be.
After the
luncheon I went back to my office. Within half an hour, one of the
professionals from the luncheon walked through the door, asking to speak
to me. She said "You are contagious. Your energy is infectious. No
wonder everyone wants to hug you!" Then she opened her arms and said,
"Can I have a hug?"