The mundane feeling of building the business can get to a Director of
 Marketing when there is a huge slump in sales.  From time to time, I 
have to remind myself why I chose this particular position to begin 
with.  Today was one of those days.
I have worked hard 
on my relationships in the community, both professional and with local 
neighborhoods.  My attention to detail with trends for the month have 
brought a sense of defeat.  So, I gathered my will to put one foot in 
front of the other and kept my commitment to a marketing/networking 
luncheon today.
For several months, I have closed 
myself off to the possibility of allowing anyone within two feet of my 
personal space.  This is a change for me since I grew up being an 
expressive, demonstrative, and hug-gable kind of person.  So, I walked 
into the meeting room, which was about the size of a hotel lobby.  There
 were about forty people gathered and I know almost everyone of them.  
In fact, I have been in the area for nearly 20 years and these folks 
know my name pretty well.
It was no surprise that I was
 greeted with smiles and hellos.  What caught me off guard was the fact 
that I opened my arms to receive hugs.  At first a person or two came up
 and said my name pretty loud and hugged me with a pat on the back and 
back-a-way kind of hug.  Then every person standing around began to hug 
me.  The hugs began to feel like bear hugs.  I realized as I opened 
myself up more and became more vulnerable to the hugs, the better the 
hugs became.
By the time the meeting started, I was 
walking on the clouds.  My sense of failure had turned to achievement 
and success.  It caught me by surprise to the point when it was my turn 
to speak, I dared take a detour and stepped out of the "marketing/sales 
pitch zone".  I talked about how incredible it felt to be received with 
open arms, smiles, and having my name called out with such enthusiasm.  I
 talked about how we can all make a difference in every life if we 
hugged more.  Each of us are here to serve in healthcare.  If we could 
just be vulnerable to open up and share the Love and a simple but 
powerful hug, it would be so well received.
The 
atmosphere of the room changed.  Everyone clapped.  Some were giggling 
at me.  Others smiling big and asking for more hugs.  One guy who came 
in late asked if he could have a hug since he didn't get to one.  So, I 
hugged him.  This kind of energy is contagious.  It is so needed.  It is
 healthy.  It is a happy kind of place to be.
After the
 luncheon I went back to my office.  Within half an hour, one of the 
professionals from the luncheon walked through the door, asking to speak
 to me.  She said "You are contagious.  Your energy is infectious.  No 
wonder everyone wants to hug you!"    Then she opened her arms and said,
 "Can I  have a hug?"
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